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  • Daniela Serban


    Daniela is a graduate of Business Management and Marketing and gained years of experience in the UK housing market through property development projects that she has managed, as well as working within financial services for a number of years before joining our firm. Daniela joined Keystone Wealth Management Ltd in order to broaden the scope of advice she can provide to her clients and to be able to provide mortgage advice with a whole of market offering. Daniela provides a highly professional, yet personalised and friendly service, working very closely with her clients in order to understand their requirements and help them secure the best possible solution to achieve their goals. Integrity in business is incredibly important to Daniela and she will always go the extra mile to ensure the house buying process is a less stressful experience for her clients.

    When not working Daniela enjoys cycling, reading, baking and generally spending time with her family. She also loves travelling, often spending weekends away from the hustle and bustle of London.


    Best holiday- Amalfi Coast- Italy

    Favourite Pub- Ganley’s in Morden

    Best restaurant- Miller and Carter- best steak ever

    Favourite charity- Compassion UK

    Bucket list

    To own 10 properties by the time I retire

    Take my family to a luxury holiday in Bali

    Pay off my mortgage in the next 5 years

    Daniela’s Pet Hates

    People talking over me

    People not managing expectations

    Cooking (except baking!)

    Special Qualities:




    Charity involvement:

    Daniela and her husband sponsor a child in Rwanda through the charity Compassion UK. My two daughters like the idea of having a sister in Africa and we’re planning to visit (name’s) family one day. They regularly write letters to each other and (name) is very much part of our family.

    I have taken part in numerous 5K races and raised money for a variety of different charities, as well as regularly helping families in need within my home country of Romania.

    The biggest satisfaction I get is out of helping those less fortunate than me, knowing that I can make a difference in someone’s life. If I ever get rich, I would dedicate my life to charitable causes.