INVESTMENT

The True Cost of Deposit Accounts According to research conducted by AJ Bell, in 2023 "the nation’s savings could have collectively lost as much as £113 billion over the year in real terms, based on current inflation and assuming savings were earning the average easy-access rate." Meanwhile banks utilise these funds commercially through lending or investments, reaping the real benefits of your money’s potential, and typically earn significantly more than the low levels of interest paid to you. Essentially, you are lending the bank money, and for this privilege, they pay you as little as possible whilst charging borrowers as much as they can. This imbalance highlights why deposit accounts are not an effective long-term investment strategy, as their true value is continually eroded by inflation. ​Managing Risk Through Diversification ​We fully understand the trepidation some clients feel about stock market's volatility, and the fear of losing their hard-earned money is entirely understandable. However, this choice is not binary. There are many solutions available, allowing individuals to choose their level of risk exposure, and even for the most adventurous investor, our recommendations are based on a broad and varied array of investment components, minimising risk through diversification.